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About Us


“Being ½ Korean I have been blessed to watch my mother take care of her beautiful skin and have grown knowledgeable about the importance of keeping your skin healthy. Growing up in Western culture I realized that there are not a lot of great products. I decided that I wanted to share the experience with other women as well as creating opportunities.”

SOONYS is developed and designed by Soony Costello. Soony has always used Korean skincare products and finally decided to venture out to create her very own product line - SOONYS!

About Soony: Soony has a Bachelor of Science Degree in Electronic Engineering. While attending school she worked at Play Incorporated in the Quality Engineering Department. After graduating she was hired by Intel Corporation as a Software Validation Engineer in the Graphics Chipset Division. Within a few short months she became the lead Software Validation Engineer and led her team in all aspects from arranging schedules, defect tracking, bug analysis, and interfaced with upper management. She then transferred to a new position as an Application Engineer supporting the Intel Graphics Chipset Software and interfaced with original equipment manufacturers (OEMs). She implemented new processes for OEM’s to submit software issues. She drove customer issues from submission all the way through completion by working with various internal teams including Software Development, Build Team, Technical Marketing Engineers, and the Software Release Management Engineering Team. Soony also initiated the automation of the Driver Release Notes to streamline communication for the customers. She has traveled to visit customers and reviewed post mortem presentations to help bridge gaps of support and enhanced communication.

Soony Costello has been an internet entrepreneur since 1999. From 1999 to 2009 Soony ran, in partnership, a web development company which provided web hosting and website development. During that time they created various great looking websites for customers. They contracted with various businesses across the United States for website development and support.

After her youngest daughter was born in 2002 Soony left Intel to pursue her own business ventures. Soony started an online personalized teddy bear business. The concept was to create a low cost “franchise” opportunity. A member that joined paid a low startup and monthly fee. Within 24 hours the member had a duplicate site and generated a 40% income off of all product sales sold through their website. Soony in turn generated a monthly recurring income as well as income from all product sales. The business expanded throughout the years and has been written up in the Home Based Business Magazine in 2003, Mom’s Business Magazine in 2004, and the First & Main Newsletter in 2005. Soony sold the business in 2009 to pursue other business ventures.

Soony also created her own baby product line. Soony designed several products which were sent to China to create product samples. After several revisions and final sample approval, negotiated costs, quantities, and colors to manufacture and import the products. Soony worked with the company and made sure that all products met American Standards for Testing Materials (ASTM) standards for imports. After over a year of running the business and selling the product line at wholesale and retail Soony sold the baby product line for profit to continue to pursue other business ventures.

Soony was running her web development part time but now is running SOONYS  full time! If you have any questions or comments please do not hesitate to contact us.